The concept of archetypes comes from the work of Swiss psychiatrist Carl Jung, who proposed that universal patterns of behavior — archetypes — exist in the collective unconscious of all humans. These patterns shape personality, motivation, and how we relate to the world, operating beneath the level of conscious awareness.
The 12 female archetypes represent universal patterns of feminine expression. Drawing from Jungian psychology, mythology scholar Joseph Campbell's Hero's Journey framework, and the work of modern psychologists like Clarissa Pinkola Estés (Women Who Run With the Wolves) and Jean Shinoda Bolen (Goddesses in Everywoman), these archetypes describe twelve distinct ways of being a woman in the world.
Unlike personality types that describe how you think, archetypes describe who you are at the mythological level — your deepest motivations, your relationship with power, and your role in the human story. Most women have one dominant archetype with secondary influences from two or three others.